About Us

Phlo Studio began in 2015, born from my journey as a wife and mother to a beautiful, energetic boy, Max. After years in the magazine and design agency world, I realised my heart wasn’t fulfilled there. What I truly wanted was to create something meaningful — a space where design meets comfort for little ones.

I saw a gap in the market for baby and kids’ bedding that was not only beautiful and thoughtfully designed, but also made from 100% cotton and produced locally wherever possible. That’s where Phlo Studio found its purpose.

Our vision is simple: to inspire parents to create calm, creative, and beautiful spaces for their children. Whether it’s a bold printed duvet that sets the tone of the room, or a soft neutral gingham that lets you play with layers, textures, and wallpapers, our bedding is made to spark ideas and make every space feel special.

We’re always learning, always growing, and forever grateful for the love and support of our customers.